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Atiq Israk

Writing

Start here

Not every post is equal. These are the essays and collections I'd hand a new reader — organized by theme, with the full archive at /blogs.

Reading path

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  1. Step 1

    Understand the philosophy

    Read the frameworks page — how I think about outcomes, scope, and AI.

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  2. Step 2

    See the proof

    Browse case studies with filters — $40M saved, 264% growth, 1,000+ restaurants.

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  3. Step 3

    Dive into writing

    Pick a collection below or explore the full blog archive.

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Featured

Pinned essays

AI Product Strategy in 2026

Moats from workflow, data, and trust—not foundation model picks. Wedge sequencing from Kaizen and Chromatics.

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Context Engineering for PMs

What to put in AI memory: canonical truth, exclusions, and freshness rules from Kaizen and Navbot.

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RAG vs Fine-Tuning vs Prompts

PM decision framework on data you control, change frequency, and eval pass rates.

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The Builder-PM Playbook

Reading code changes prioritization, scope, and engineering trust—from 863K+ downloads to 15+ products.

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From Demo to Production: Eval Gates

Golden sets and pass/fail thresholds before customers see AI—Navbot and AssetIQ lessons.

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Outcome-Driven Roadmaps

Name the number before the quarter. Every bet shows how it moves the metric—or it waits.

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Why Evals Are the New PRD for AI PMs in 2026

Probabilistic products need eval suites—not longer specs. Labeled test sets, rubrics, and ship gates.

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How to Scope AI Products That Move Revenue

Name the number before the model. Outcome-first scoping from AssetIQ and Toyota automation.

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Emerging Markets PM: Constraints as Moat

Offline-first, operator-heavy, margin-sensitive—why hard markets produce durable products.

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Product Management in Emerging Markets

Constraints as product advantage — offline-first, high-touch ops, cost sensitivity.

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Collections

Browse by theme

Growth & Metrics

Outcome-first roadmaps, KPI design, and the metrics that prove product bets worked.

Product Leadership

Scope discipline, stakeholder alignment, and earning trust across eng and leadership.