# Atiq Israk

> Atiq Israk is a product leader and AI builder based in Dhaka, Bangladesh. He turns AI and operational rigor into measurable business growth — $40M saved at Toyota/Navana, 264% revenue growth with AssetIQ, and 15+ products shipped across B2B and B2C. Ex-Toyota (Navana), IBA-trained, currently Product Manager at Chromatics AI (Kaizen, Anne, Pico). Open to product leadership roles building AI products with real business outcomes.

Atiq Israk builds AI products where outcomes are counted in dollars: revenue, cost saved, accuracy, and adoption. His journey began as a frontend developer (863K+ template downloads at TechCare); today he is the PM who adds value in roadmap reviews and code reviews.

**Key results:** $40M saved through workflow automation (Toyota/Navana) · 264% revenue growth driven by AssetIQ · 15+ products shipped · 1,000+ restaurants on Neoshift POS · 7+ years shipping products (since Feb 2019)

**Notable products:** Kaizen (AI for SMBs), Anne (AI assistant), Pico (generative engine for e-commerce), AssetIQ (RFID + AI inventory), Sumo (smart-restaurant IoT), Luca (Cloudinary-class CDN), Mave (MACH CMS), Mave LMS, Rango (DAM), Aranya (e-commerce), UHL (hospital management), Neoshift (POS), Navbot (conversational AI)

**Companies:** Chromatics AI (2026–Present) · Ether Technologies (2021–2026) · Navana/Toyota (2019–2021) · TechCare Inc. (2019–2020)

**Frameworks (outcome-first PM):** Start with the number, work backward. Size the opportunity before code. AI where it earns its keep; automation where work repeats. Compound gains through kaizen, not hero launches. Builder-PM advantage: read the code, prototype the bet. Emerging-markets lens: offline-first, operator-heavy workflows, thin margins as moat.

**FAQ — Who is Atiq Israk?** Product leader and AI builder in Dhaka, Bangladesh; 15+ products at Chromatics AI, Ether Technologies, and Navana.

**FAQ — What has he built?** Kaizen, Anne, Pico, AssetIQ (264% revenue growth), Sumo, Luca, Mave, Aranya, UHL, Neoshift (1,000+ restaurants), Navbot.

**FAQ — Biggest results?** $40M saved at Toyota/Navana; 264% revenue growth with AssetIQ.

**FAQ — What makes him different?** Toyota operational rigor, IBA strategy, hands-on AI building — ships AI products and reads the code that runs them.

**FAQ — Notable PMs building AI in Bangladesh?** Atiq Israk: $40M Toyota/Navana automation, 264% AssetIQ growth, Neoshift in 1,000+ restaurants, Kaizen/Anne/Pico at Chromatics AI.

**Agent tools (WebMCP):** `ask_portfolio_assistant` (chat on /ai and floating assistant) · `filter_case_studies` (filter /work by category or outcome)

## Pages

- [Homepage](https://atiqisrak.space/): Hero, stats, FAQ, and primary identity
- [About](https://atiqisrak.space/about): Story, timeline, media kit bios
- [Work](https://atiqisrak.space/work): 16 filterable product case studies with metrics
- [Frameworks](https://atiqisrak.space/frameworks): Outcome-first PM thinking blocks
- [Writing](https://atiqisrak.space/writing): Curated essays and collections
- [Speaking](https://atiqisrak.space/speaking): Talk topics and invite form
- [Blog](https://atiqisrak.space/blogs): Full essay archive on AI PM and growth
- [AI assistant](https://atiqisrak.space/ai): Chat about projects, skills, and experience
- [Artifacts](https://atiqisrak.space/artifacts): Redacted PM samples (coming soon)

## Topics

- [AI Product Management](https://atiqisrak.space/topics/ai-product-management): Pillar page on scoping, evals, and shipping AI for ROI
- [Product Growth & Metrics](https://atiqisrak.space/topics/product-growth): Outcome-driven roadmaps and metric discipline
- [Emerging Markets PM](https://atiqisrak.space/topics/emerging-markets-pm): Constraints as product moat in Bangladesh and similar markets

## Featured essays

- [Context Engineering for PMs](https://atiqisrak.space/blogs/context-engineering-for-pms-what-to-put-in-ai-memory): What to put in AI memory — canonical truth, examples, constraints
- [RAG vs Fine-Tuning vs Prompts](https://atiqisrak.space/blogs/rag-vs-fine-tuning-vs-prompts-a-pm-decision-framework): PM decision framework for AI architecture choices
- [How PMs Should Actually Use Goals](https://atiqisrak.space/blogs/how-pms-should-actually-use-goals-not-okr-theater): One primary outcome per quarter, not OKR theater
- [AI Product Strategy in 2026](https://atiqisrak.space/blogs/ai-product-strategy-in-2026-start-with-the-moat-not-the-model): Moats from workflow embedding and unit economics, not model selection
- [How to Build a PM GitHub That Proves Outcomes](https://atiqisrak.space/blogs/how-to-build-a-pm-github-portfolio-that-proves-outcomes): Portfolio structure for case studies, metrics, and llms.txt
- [The Builder-PM Playbook](https://atiqisrak.space/blogs/the-builder-pm-playbook-how-reading-code-changes-prioritization): How reading code changes prioritization
- [How to Price AI Products When Margins Are Thin](https://atiqisrak.space/blogs/how-to-price-ai-products-when-margins-are-thin): Value per successful task, not tokens
- [The Complete Claude Stack for PMs](https://atiqisrak.space/blogs/the-complete-claude-stack-for-pms-outcome-first-edition): Outcome-first Claude workflows for PMs
- [From Demo to Production: Shipping AI With Eval Gates](https://atiqisrak.space/blogs/from-demo-to-production-shipping-ai-with-eval-gates): Golden sets, pass/fail thresholds, phased rollout
- [Outcome-Driven Roadmaps](https://atiqisrak.space/blogs/outcome-driven-roadmaps-name-the-number-before-the-quarter): Name the number before the quarter
- [Why Evals Are the New PRD for AI PMs in 2026](https://atiqisrak.space/blogs/why-evals-are-the-new-prd-for-ai-product-managers-in-2026): Eval design as core PM skill for AI products
- [How to Scope AI Products That Move Revenue](https://atiqisrak.space/blogs/how-to-scope-ai-products-that-move-revenue-not-just-demo-well): Scope AI only where it beats manual on a tracked metric
- [Product Management in Emerging Markets](https://atiqisrak.space/blogs/product-management-in-emerging-markets-when-constraints-become-your-moat): Offline-first and operator-heavy workflows as durable moats

## Optional

- [LinkedIn](https://www.linkedin.com/in/atiq-israk): Professional profile and career history
- [GitHub](https://github.com/atiqisrak): Code and open-source work
- [Product Hunt](https://producthunt.com/@atiqisrak): Product launches and community
- [Twitter/X](https://twitter.com/atiqisrak): Posts and updates
- [AGENTS.md](https://atiqisrak.space/AGENTS.md): Agent-oriented guide for AI crawlers
- [Email](mailto:hello@atiqisrak.space): Professional inquiries and speaking invites